How to find and share content on social media
Digital content is changing the way people communicate, and it’s starting to affect the way brands get their messages across.
In the latest digital strategy report, Digital Media Research, an industry research group, recommends creating a digital strategy around the social sharing of content that is shared across social media platforms, including Pinterest, Instagram and Twitter.
The report also calls for a concerted effort to increase engagement across social networks and encourage people to create content for the platform.
“Social media platforms are changing the nature of the relationship between content creators and content consumers,” said Vinay Kulkarni, co-founder and chief executive officer of Digital Media Resources.
“As we continue to evolve to the next phase of content and distribution, we need to create a strategy to ensure the most value is being generated from this new medium.”
The report identifies four key ways that content creators can improve their engagement with users and customers:Social media is a tool that is increasingly used by content creators to reach out to audiences, promote products, engage with brands and create content.
These include direct messaging and social shares on social networks, which can reach millions of people.
“The best way to engage with your audience is to share content that connects with them,” said Kulkarti.
“If a product is shared by the same content creator and has the same quality as the product shared by others, the two can become more than just one product.”
We also need to take advantage of the opportunities to increase content sharing by leveraging the breadth of our platform.
The more content we share across our platform, the more we are able to reach people who might not otherwise reach out,” he added.
The report also recommends that content owners engage with their customers by engaging them directly through digital platforms, by engaging their communities on social channels, and by creating engaging and useful content on their website.
Digital Content Research has been monitoring the rise of social media since 2012, when the report first became available.
The research group has analyzed data from over 150,000 social media users across the world.
“To increase engagement, it’s critical that the platforms that provide content reach new markets, including people who may not have a digital connection.””
With a growing audience, the potential for increased engagement is enormous, but it requires a coordinated effort by content owners and advertisers to reach new audiences,” said the report.
“To increase engagement, it’s critical that the platforms that provide content reach new markets, including people who may not have a digital connection.”
The study also calls on content owners to make sure their content is appropriate for the platforms they’re sharing with their audiences, and to make the content that they share with their audience available on their platforms for people to use.
“A consistent, consistent, and accurate approach to social media engagement is critical to ensuring the best possible engagement for content creators,” said Nandan Patel, senior vice president and chief strategy officer of digital media at The New York Times.
“Content creators should be proactive about ensuring that their content will be available for their audiences to use, and they should also be proactive in developing their own audiences, which means they should ensure that the content they create for audiences is relevant to their audience.”